New Music Industry

Warning: If You're Just Online Because You Think You Have To Be, You're Screwed
Why knowing what to do is more important than trying to do it
Yes it's true. You do need to be online if you want any measurable success in the music industry. Its by far the most effective and sustainable platform to connect with your fans. But if you're just online for the sake of it, you're not only limiting your potential success you could be doing some damage.
Industry, New Music Industry, reality check
24 weeks 2 days ago
How You Can Make Your True Fans Work For You, For Free
crowdsource your next project with your most valuable fans
Over at Deep Dive Marketing, Collete Wientraub tells the in
Marketing, New Music Industry, The Long Tail
29 weeks 4 days ago
So Just What Are True, Regular and Casual Fans?
a closer look at the long tail of fans
In the previous post in this series, I posted an infograph depicting The Long Tail Of Fans.
Marketing, New Music Industry, The Long Tail Of Fans
30 weeks 5 hours ago
What You Need To Know About The Long Tail Of Fans
an insightful graphic to help you understand your fans
Firstly, sorry to send you to yet another site to view the graphic.
Long Tail, Marketing, New Music Industry, The Long Tail Of Fans
30 weeks 1 day ago
2 Ways To Give Your Music Away
streaming versus downloads, what should you do
There are two main ways to give your music away.
Free Music, Marketing, New Model, New Music Industry
32 weeks 2 days ago
4 Reasons To Give Your Music Away Free
four ways music adds value
Free music on the internet is nothing to be scared of or feel threatened by. In fact as you will no doubt discover it can be incredibly valuable for all involved.
Free Music, Marketing, New Model, New Music Industry
32 weeks 6 days ago
Understanding The Essential Difference Between Scarce And Infinite Goods
The Musicians Guide To The Free Economy Part One
In the ever changing Music Industry we are all well aware the traditional model no longer works.
Infinite Goods, Marketing, New Model, New Music Industry, Scarce Goods
33 weeks 3 days ago
What Is Music Discovery?
what it is, why it’s very important, and what you should be doing about it
Music Discovery is the term used to describe the period from the time a potential fan first hears your music to when they decide to go out and purchase it.
Free Music, Marketing, Music Discovery, New Model, New Music Industry
34 weeks 2 days ago
Your Music Should Be So Good, It Promotes Itself
an introduction to the attention economy
The days of spending thousands of dollars on an all out television, radio and press blanket promotion strategy are all but gone. And thank god for that.
Abundance, Attention Economy, Marketing, New Model, New Music Industry
34 weeks 5 days ago
Is It Too Risky For Your Fans To Try Your Music?
how to remove a fan barrier
Human beings do not like risk. Most people where possible wont stray outside their comfort zone. When it comes to money, avoiding risk is not only desirable it can have massive rewards.
Industry, Marketing, New Music Industry, Risk
36 weeks 2 hours ago