Music Industry

The Myth Of The Lost Sale
Why a download does not equal a lost sale
In the early days of the music industry the economics of the business were relatively simple. Produce a CD, sell that CD. Promote it with touring etc. Every CD sale, counted as a sale.
Lost Sale, Major Label, Music, Music Industry
1 year 12 weeks ago
Why You Should Forget Your Email List
should you forget your email list?
They days of collecting email addresses from fans to send information out to are long gone. There are many reasons for this, but most of all it’s due to the declining number of ema
Email, Fans, Marketing, Music Industry, Online, Social Networks
1 year 12 weeks ago
It's time to set music free
why we should ditch previews
30 Seconds Isn't nearly enough time to gauge whether or not you like a song enough to buy it.
Free Music, iTunes, Music, Music Industry, New Model
1 year 15 weeks ago