Marketing

Oh Shit, Someone Stole My Article
Find out what I did, and what you can do
Every week or so I pop over to Technorati to find out what blogs are linking here. I love it because more often than not, I find another great blog to subscribe to. I also like finding new bloggers and new angles on the debate. Though last week one of the blogs had an article that read strangely similar. A sense of déjà vu crept over me, before I realised.
Common Mistakes, Copyright Infringement, Free Culture, Marketing
47 weeks 4 days ago
How To Give Away Your Music For Free, And Still Make Money
Learn the new model that is helping big artists make money with free music
This business model is finally catching on. Give away the infinite good, to enhance the value of your scarcities; and then, sell the scarcities. Big name artists from NIN and Muse, to Radiohead and Imogen Heap. All allowed anyone to listen to their entire album in its original (albeit compressed) form with no obligation, for as long as they wished.
Free Music, Marketing, New Model
48 weeks 6 days ago
Your Fans Don't Just Want To Connect With Your Music
They want to connect with you
"If fans connect with your music isn't that enough?"This is such a common statement I hear from most veterans in the industry. It typically follows a discussion or debate about why bands should be on the internet, social networks and be talking to your fans.
Marketing, Marketing, Music Industry, The Long Tail Of Fans
1 year 4 days ago
How You Can Make Your True Fans Work For You, For Free
crowdsource your next project with your most valuable fans
Over at Deep Dive Marketing, Collete Wientraub tells the in
Marketing, New Music Industry, The Long Tail
1 year 3 weeks ago
So Just What Are True, Regular and Casual Fans?
a closer look at the long tail of fans
In the previous post in this series, I posted an infograph depicting The Long Tail Of Fans.
Marketing, New Music Industry, The Long Tail Of Fans
1 year 3 weeks ago
What You Need To Know About The Long Tail Of Fans
an insightful graphic to help you understand your fans
Firstly, sorry to send you to yet another site to view the graphic.
Long Tail, Marketing, New Music Industry, The Long Tail Of Fans
1 year 3 weeks ago
3 Reasons People Spam - Do You Make These Mistakes?
keep your hard earned fans by avoiding these simple mistakes
Spam comes in many forms online. Unless you know what can constitute spam you may be unaware your are even doing it.
Common Mistakes, Marketing, Music Industry, New Model, Spam
1 year 4 weeks ago
3 Simple Methods To Share Your Music
let your fans promote your music
The other day I found myself in the local bowling alley getting my ass handed to me by 3 of my mates. True to its name the music at the bowling alley was horrible, horrible 90's po
Free Music, Marketing, New Model, Share
1 year 4 weeks ago
2 Ways To Give Your Music Away
streaming versus downloads, what should you do
There are two main ways to give your music away.
Free Music, Marketing, New Model, New Music Industry
1 year 5 weeks ago
4 Reasons To Give Your Music Away Free
four ways music adds value
Free music on the internet is nothing to be scared of or feel threatened by. In fact as you will no doubt discover it can be incredibly valuable for all involved.
Free Music, Marketing, New Model, New Music Industry
1 year 6 weeks ago