9 key principles for the music industry
There has long been speculation and discussion about what direction the music industry will take when the major model falls. For the first time in a dark unguided decade since the internet and file sharing took mainstream, I believe we are coming close to a definable model.The day of the Big 4 major labels is over.
1 year 11 weeks ago
discover how valuable looking after your fans is
When you look at this question, it’s quite simple. If You Don’t Care About Your Fans Why Should They Care About You? The more you care about your fans and the more you include them, the more they will care about you. It makes sense, after all it’s in our human nature to want to be apart of something. Especially something bigger than ourselves.
1 year 11 weeks ago
why there has never been a better time to be a musician
This is a general overview of where I believe the old industry failed, and where the new industry is headed.A renaissance defines a period of time where there is a heightened output of music, literature and the arts. This so appropriately defines the musical landscape of the 21st century it could be called nothing less than a renaissance.
1 year 11 weeks ago
A new agreement has created a dangerous affair
The recent agreement between UK ISP Virgin Media and Universal Music Group has received a lot of coverage recently. It is in direct competition with Spotify in the sense that they are both subscription streaming models.
1 year 11 weeks ago
Why a download does not equal a lost sale
In the early days of the music industry the economics of the business were relatively simple. Produce a CD, sell that CD. Promote it with touring etc. Every CD sale, counted as a sale.
1 year 11 weeks ago
learn your most valuable pr tool
Ask any music writer if they will write about you or another band they have never heard of, and they will inevitably ask “So what’s your story?” Or “Do you have a Bio?”
1 year 11 weeks ago
learn why it helped shape their music
We all know the music industry is changing, many people share wildly opposing opinions. With the staunch opponent to file sharing still rising the ranks of some Major labels, it’s a breath of fresh air to see that some big acts finally 'get it'."As much music and musicians can hear, that will only make music richer as an art form"
1 year 12 weeks ago
should you forget your email list?
They days of collecting email addresses from fans to send information out to are long gone. There are many reasons for this, but most of all it’s due to the declining number of ema
1 year 12 weeks ago
why we should ditch previews
30 Seconds Isn't nearly enough time to gauge whether or not you like a song enough to buy it.
1 year 15 weeks ago
why a new web startup might be just what you need
SoundCloud is an interesting new startup that seems to fill a very real need in the music industry. It allows online collaboration of music professionals. Whilst this is nothing new, SoundCloud is definitely taking a different approach.
1 year 15 weeks ago
