Latest Posts

What Is Music Discovery?
what it is, why it’s very important, and what you should be doing about it
Music Discovery is the term used to describe the period from the time a potential fan first hears your music to when they decide to go out and purchase it.
Free Music, Marketing, Music Discovery, New Model, New Music Industry
1 year 7 weeks ago
Your Music Should Be So Good, It Promotes Itself
an introduction to the attention economy
The days of spending thousands of dollars on an all out television, radio and press blanket promotion strategy are all but gone. And thank god for that.
Abundance, Attention Economy, Marketing, New Model, New Music Industry
1 year 8 weeks ago
How Spotify And Pandora Could Fail
and who will be to blame if they do
Boasting more than 2 million users in Britain alone since their launch last October,
Industry, Major Label, New Model, Pandora, Spotify, yafcil
1 year 8 weeks ago
[YAFCIL] Microsoft, Yahoo and Real Networks Sued
yet another frivolous copyright infringement lawsuit
It seems hot off the heels of the last copyright infringement case the greedy lawyers have once again poked their heads up.
Copyright Infringement, Industry, Old Model, yafcil
1 year 9 weeks ago
Is It Too Risky For Your Fans To Try Your Music?
how to remove a fan barrier
Human beings do not like risk. Most people where possible wont stray outside their comfort zone. When it comes to money, avoiding risk is not only desirable it can have massive rewards.
Industry, Marketing, New Music Industry, Risk
1 year 9 weeks ago
Earn Money Because Of Your Music, Not From It Part III
how to create enough demand
The music consuming public has already shifted to the idea that your album is the base good which is complemented by your merchandise and gigs.
Marketing, Music Industry, New Model, New Music Industry
1 year 9 weeks ago
Earn Money Because Of Your Music, Not From It Part II
using complementary good economics
The basis of using Complementary Goods in you career relies on the understanding of complimentary and substitute goods.
Marketing, Music Industry, New Model, New Music Industry
1 year 10 weeks ago
Earn Money Because Of Your Music, Not From It
a three part series
In the search for a new industry model, this concept comes up frequently. Not only does it constantly keep appearing in all the music industry blogs (heres a list you should be subscribed to), it actually works.The idea is that you don’t earn money from selling your music, you earn money because of your music. So instead of trying to survive off your record, your focus should be on getting your...
Complementary Goods, Marketing, Music Industry, New Music Industry
1 year 10 weeks ago
Is Your Music Organically Grown?
are you growing your career naturally, without any harsh additives?
One major difference between the old and new music industries is how they approach career growth. There are two types of growth; Organic growth and Synthetic growth. One is natural, the other is not.
Industry, Organic Growth, Synthetic Growth
1 year 10 weeks ago
A Simple Video To Explain One To One Relationships
Learn how the industry changed, and what it means to you
The following video from a TED @ State talk is a must for everyone to watch. Whilst the major subject is Twitter, Clay Shirky describes the transition from old to new media.
Marketing, One To One, Relationship, TED, Video
1 year 11 weeks ago