Latest Posts

WARNING Record Labels: You Are Losing Money From Producing Crap, Not Piracy
You can no longer milk casual fans dry.
If you have been recently reading about the death of the recording industry, copyright lawsuits, AP's decision to
Industry, Major Label, Music Industry, Old Model
1 year 2 weeks ago
How You Can Make Your True Fans Work For You, For Free
crowdsource your next project with your most valuable fans
Over at Deep Dive Marketing, Collete Wientraub tells the in
Marketing, New Music Industry, The Long Tail
1 year 3 weeks ago
So Just What Are True, Regular and Casual Fans?
a closer look at the long tail of fans
In the previous post in this series, I posted an infograph depicting The Long Tail Of Fans.
Marketing, New Music Industry, The Long Tail Of Fans
1 year 3 weeks ago
What You Need To Know About The Long Tail Of Fans
an insightful graphic to help you understand your fans
Firstly, sorry to send you to yet another site to view the graphic.
Long Tail, Marketing, New Music Industry, The Long Tail Of Fans
1 year 3 weeks ago
3 Reasons People Spam - Do You Make These Mistakes?
keep your hard earned fans by avoiding these simple mistakes
Spam comes in many forms online. Unless you know what can constitute spam you may be unaware your are even doing it.
Common Mistakes, Marketing, Music Industry, New Model, Spam
1 year 4 weeks ago
3 Simple Methods To Share Your Music
let your fans promote your music
The other day I found myself in the local bowling alley getting my ass handed to me by 3 of my mates. True to its name the music at the bowling alley was horrible, horrible 90's po
Free Music, Marketing, New Model, Share
1 year 4 weeks ago
Stop Shouting At Me!
why you really need to lose that advertising tone
All to often in the real world and online we are constantly bombarded with intrusive advertising. You know those annoying banner ads on MySpace that everyone hates?
Attention Economy, Industry, Marketing
1 year 5 weeks ago
2 Ways To Give Your Music Away
streaming versus downloads, what should you do
There are two main ways to give your music away.
Free Music, Marketing, New Model, New Music Industry
1 year 5 weeks ago
4 Reasons To Give Your Music Away Free
four ways music adds value
Free music on the internet is nothing to be scared of or feel threatened by. In fact as you will no doubt discover it can be incredibly valuable for all involved.
Free Music, Marketing, New Model, New Music Industry
1 year 6 weeks ago
Understanding The Essential Difference Between Scarce And Infinite Goods
The Musicians Guide To The Free Economy Part One
In the ever changing Music Industry we are all well aware the traditional model no longer works.
Infinite Goods, Marketing, New Model, New Music Industry, Scarce Goods
1 year 6 weeks ago